Christmas, New Year and Holiday Card Ideas

We can create custom postcards and greeting cards for your company during the holidays. This is something that is good to start working on in October or November at the latest. It gives us time to assist you with a custom design.

Postcards Cost:
6” w x 4” t 16PT Postcards with Full UV on the front only, No UV Coating on the back – Double Sided
100 - $96.48 | 250 - $114.32 | 500 - $138.48 | 1000 - $148.68 | 2500 - $214.48
Set Up is $35

Ask for a free greeting cards quote, or other printed materials available for this type of project. We have lots of options available. 

Here are a few ideas for themes, although we can an artist on staff that can create custom designs that are catered to your brand and marketing looks. If you see a theme or look you like, and want to get started on a project, let me know which one you like and contact me. 

Shannon A Engler
Logan Business Machines
Solutions & Marketing Specialist
785-233-1102 Office
785-383-8139 Cell
Shannon@Logan1972.com
www.Logan1972.com

Want to learn how you can print these items yourself on one of our professional multi-function printers? Ask me about the equipment we have for businesses just like yours. They are more affordable than you think. 

Christmas - You've Been Socked Game

Want to play a fun game, that will bring smiles to faces?

Go to the dollar store and grab 3 stockings. While you are out shopping find neat surprises you can put inside the stocking or make sweet treats. Print the jpeg You've Been Socked Poem below, you can put 3 on a page. Then give them to random people, friends, customer's or co-workers to spread Christmas cheer. It's fun and you don't have to spend a lot.

I have a file that is already set up to print 3 to a page if you want it. You can email me at Shannon@Logan1972.com or ShannonAEnglish@gmail.com

Jackets - Custom Embroidered

Jackets are a great employee gift, that you can have your logo added to.

We make these for businesses all over Topeka, Lawrence, Manhattan Kansas and the surrounding counties. The prices on this flyer below includes custom embroidery:

We liked them so much, we had one made for our technicians.

Contact us to have some made for your team:

Shannon Engler - S.Topeka & Osage Co
785-383-8139
Shannon@Logan1972.com
---------------------------
Christen Woods - N.Topeka & Jackson Co
785-806-7692
CWoods@Logan1972.com
--------------------------
Rick Bone - Mahattan & Riley County
785-230-3050
Rick@Logan1972.com
--------------------------
www.Logan1972.com

View our apparel catalog at: 
https://viewer.zoomcats.com/loganbusinesssanm2019
Prices are for blank items in this catalog, ask for a bid to have your items embroidered. We will need the part number to give you a proposal. 

Business Resources for Small Business

Also consider joining the TSC3 Campaign at: 

www.topekasc3.com

Want the State of Kansas to Spotlight your business:

www.kansascommerce.gov/MWBD_Spotlight

Lazone Grays

www.kansassmallbizdirectory.com

Logan Business Machines presents Lexmark Testing Assistant for K-12 and Higher Education.

Ready to raise standards and test for remediation by lowering the

cost and time barriers associated with preprinted test forms and

off‑site scoring?

With Lexmark Testing Assistant, you can now afford to test your

students more often and for less expense, without adding to your

educations team’s workload.

75% of the largest school districts use Lexmark, Logan Business Machines is here to show you how you can benefit from the solutions we offer. Testing Assistant is just one of many solutions we have. 

Saves time

- Eliminate manual grading and assessments

Saves money

- Create your own personalized answer sheets

  with no special paper required

Easy to learn and use

- Straightforward web interface from any modern

  web browser

Provides comprehensive test analysis

- Built-in grading reports that show performance

on tests

Contact your solutions specialist to learn more:
Shannon Engler 785-383-8139 
Shannon@Logan1972.com

---------------------------

Christen Woods 785-806-7692

CWoods@Logan1972.com

--------------------------

#WeSellThose

Logan Gives Back

Logan Gives Back - Thank you for all the work you do all year long, that goes unnoticed, it's our area non-profit organizations that give so much everyday! We wouldn't have the great community we have today, without the work that all of you do behind the scenes. We appreciate you!

#LoganGivesBack

#WeLoveAmerica

#WeLoveKansas

#WeLoveYou 

www.Logan1972.com

Custom Carpet or Logo Mat

Want your company logo on a mat or carpet? Or a safety message on a floor mat that goes into a warehouse? #WeSellThoseToo 😊

View our online catalog at: http://www.zoomcats.com/catalog/loganbusinesslogomatt#/1/

Let us know if we can assist you with this promotional project or any future items you may need. I am always happy to help.

Contact your solutions specialist:Shannon Engler 785-383-8139
Shannon@Logan1972.com

---------------------------

#WeSellThose

Apparel - Bags - Caps with your logo

Let us customize your staff apparel, bags or hats.

View our online catalog to choose items you would like your logo on.
Click below to see some of the many options we have available:
http://www.zoomcats.com/catalog/loganbusinesssanm2019#/1/

Screen Printed or Embroidered our team would be happy to help.
#WeSellThoseToo

Contact your solutions specialist today:
Shannon Engler 785-383-8139 Shannon@Logan1972.com
---------------------------

www.Logan1972.com

Shopping Our Promotional Item Catalogs Made Easy

Looking through catalogs trying to find the right product for your business can be fun, or it can be time consuming. At Logan Business Machines, we are here to help you along the way. 

If you like looking through catalogs:

I will post some links below of our popular promotional online catalogs. We have over 800,000 items to choose from, so we are not limited to the catalogs below. If you find items you like, let us know what the item is, item # would be ideal, and which catalog it is in. Let us know any details, item color (or assorted you can pick multiple colors), imprint color(s). We can get you an estimate to show you the total cost of that item with any fees that may be associated.

Once you click on the links – Short Cuts and Instructions to make it easier:

• On the left side of the screen will be a Logan Logo with our sales team contact info. If you click on the small arrow in the left corner it will minimize that box so it is not in your way.
• If you click on the pages, they will be bigger, so you can view the small text easily. Click a 2^nd time and it will make the page back to it’s original size.
• The box that looks like a grid at the bottom left of screen will bring up pages so you can browse through and click on a category you like, which will open the catalog up to that exact page.
• You can browse through the entire catalog by clicking the arrows at the bottom of the page in the middle.
• You can print the catalog pages you want, by clicking the printer at bottom of screen and selecting only the page numbers you want to print. (You can print or save as a PDF and email us the page or save for yourself for later.)

A few Catalogs to view:

460 Items under $1.00

http://www.zoomcats.com/catalog/460itemsunderdollarlbm

Logan CPS Catalog, this has a variety of items at a lower cost:

http://www.zoomcats.com/catalog/logancps#/1/

The Big Book – 965 pages of just about anything you can think of:

https://www.zoomcats.com/catalog/lbmhitthebigbook#/1/

We hope this is helpful. If you want your solutions specialist to find specific items for you, so you do not have to look through catalogs, we am here to help. We can talk about some ideas and help narrow down your search to show you a few items that may interest you. Thank you for choosing Logan Business Machines, we greatly appreciate your business!

Contact your solutions specialist today: 
Logan Business Machines

Shannon A. Engler | Solutions Specialist

  C:      785.383.8139 | O:   785.233.1102

  A:     417 B NE US HWY 24, PO BOX 8537, TOPEKA, KS 66608

  W:   WWW.LOGAN1972.COM

  E:     Shannon@Logan1972.com

Business that have recommended Shannon Engler

Thank you, to all the businesses over the years that have taken the time to write a written recommendation for me. I sincerely appreciate your kind words.
-Shannon A Engler

What times are the best time to post on social media sites?

So when is a good time to post on your social media sites? You can Google Images "best time to post on social media", and you will have many suggestions that pop up giving you suggestions for each app / platform. Over the years, watching people and my own experience I found 4 key times that I like to post for B2B type businesses. The first time is around 6 a.m. to 8 a.m. I post at this time because there are many people especially younger generations that use their phone as an alarm clock. As they're waking up often times they are checking their social media sites, primarily Facebook. I would like my pages to be the first thing they see in the morning. The second time I like to post is around 11:30 am. I like to post at this time because when I am out to lunch or see people on their lunch break oftentimes I see them on their phone, checking social media. Another time that I like to post is around 4:30 p.m. to 5:30 p.m. I post this time because that is when a lot of people get off work, and you guessed it they are checking the social media sites on the way to their vehicles or shortly after they get home. The last time I like to make sure that I have a post going out on social media is Sunday afternoon, between 11:45 a.m. and 6 p.m. . I was once told, that is when the most people are on Facebook. It is always good to look at your post Analytics and see when you're posting, what days of the week are getting the most views and interactions. Also what are you posting that is getting the most likes and interactions. You may find that your industry would be better posted at different times. For an example a bar or a bail bonds company may find that it's better to post in the late-night or wee hours of the morning. So pay attention to your target audience and try to put yourself in their shoes. Be creative with what you post and have fun with it, posted several different times and see what works best for your company. What works for one company is not always going to work for another business type. The best research is your own research.

Logo Creation & Logo Design

In this article I will go over a few things to think about and give you some other options and companies you could refer to for logo design. 

I recommend that you read my post on fonts and logos on signs and vehicles, so you have some incite on how your logo will function before you create your logo: 
http://shannonsheknowsmarketing.blogspot.com/2017/03/fonts-colors-for-signage-vehicle.html

Some things you may want to walk yourself through before you start working on a logo: 

Business Name: _________________________________
Services/Products: (Your business offers)_____________
______________________________________________
______________________________________________
______________________________________________
______________________________________________

List current things you are doing to market your business or you plan to do this year: Anything you would put your logo on. (Star items you plan to do.)
___Business Cards_______    ____Vehicle Graphics____
___Sign on Building______    ___Window Graphics____
_Social Media: FB, LI, ____     __Networking/Chamber__   
__Brochures/Rack Cards__    ______________________  
______________________    ______________________   
______________________    ______________________
______________________    ______________________
- Some things to think about:
How will your logo function on your marketing materials? For example if you choose a round logo, how much space will you have on vehicles or a sign that may be long instead of square. I usually tell people if you have a round or oval logo; or a full color vs black and white logo. Consider having two versions of  your logo that you brand equally. Maybe it's a one color vs full color or a round vs rectangle. What size will your letters be? They say a 4" letter can be seen from about 100 ft away, what is your viewing distance? Will your letters be big enough for people to read your signs, banners, vehicle graphics and other branding pieces? 

What are your competitors doing to market their
business? Are you doing it better? Or can you improve?
_______________________________________________
_______________________________________________

Do your current marketing materials have a consistent brand/look that you use on everything? ___yes ____ no
What is your company colors? _____________________
______________________________________________
What fonts do you like? ___________________________

Do you have a logo? _____ yes ______ no ____ I want one
_____ I want to update mine. How: __________________
_______________________________________________
_______________________________________________

Do you ask for referrals? ____- yes ____ no
Do you ask how people heard about you? ___ yes ____no
Could you use more business? ____ yes ____ no
What will you do different this year to increase your sales? _______________________________________________
What can you stop wasting time on, that is not increasing your sales? ______________________________________
_______________________________________________

Companies that can help with logo creation or updating your logo: 

Miles Kramer with Leonis Creative 785.220.9796 miles.kramer@hotmail.com - He is very affordable and he has been in several marketing industries so he thinks about how your logo will function and will help you through the process. 

If you like a more hands on approach, these websites may be for you. Be sure when you are working with any artist that you get the kind of package that offers you a vector file: .ai or .eps, a tiff that has a transparent background, it is great for websites; and a jpeg that you can use on your invoices and social media. The vector files will not open on your computer but when ordering products, will be exactly what the artist will be looking for. 

No matter who creates your logo, if you buy a logo package, be sure you know exactly what comes with your package up front. The best packages would include: 

• PDF
• Vector File: .ai or .eps (remember you won't be able to open, but it will save you from having to pay another company from recreating it. This is used for large format jobs like signs and vehicle wraps especially. However could also be needed for things like screen printed t-shirts or pens. 
• Tiff: Has Transparent background, great for websites or flyers you make yourself in programs like word document or publisher. 
• Jpeg
• Branding Guide Sheet:
  -Should include your logo in black and white vs color
  -Colors Listed in CMYK & PMS (Pantone Matching System) and sometimes will include the RGB Colors for Websites and TV color pallet.
  - Font Names Used in Logo
  - Any spacing guidlines or rules you prefer with your logo
  - May have other specifications or important notes listed as well.
  - All rights for your logo signed over to your company. 

https://logojoy.com/ - This one is my personal favorite. You will want the Premium Package at the very least, it runs $65. They have a bigger package for $299 you can choose as well. 

https://www.designmantic.com/logo-design - Not sure on cost, but they do offer a DIY option so you can add your own personal flare to the logos you put together with their templates. 

https://99designs.com - This site allows you to start a logo contest and then designers will design logos for your to look at and choose from. Prices range from $299-$1,299. I have friends and clients that have used this, and they liked the process. I myself have never used this site. 

I hope this article has been helpful for you. Feel free to contact me if you should have any questions. 

Shannon A Engler
785-383-8139
ShannonAEnglish@gmail.com

https://www.facebook.com/SheKnowsMarketing